ABOUT SAMSUNG LOGOS ....

In the 1980s, the entire world switched to color television, which meant the whole world had to adapt along with it, and as black and white TVs became a thing of the past, so did black and white logos. Samsung is ready to provide the world what it wants, and therefore the logo couldn’t remain colorless, and so it was altered into full Technicolor. This new logo was also designed by American investors, who Samsung thought would give the image more of a modern, western edge. 1993 was the next year that three stars would change its logo appearance once more. The modern, western design worked well and made Samsung a famous international company, but their next step was to move up to becoming a global empire. The world was changing, the ’90s saw technology companies’ boom, and the internet turned the world into a big neighborhood. Korean workers and western workers dispatched to each other’s nations, creating new, exciting cultural exchanges. The world was changing again, and the logo had to change along with it.